Facebook and Twitter are like cats and dogs. Most people favor one or the other. That’s what Lisa Williams, CEO and founder of Placeblogger.com, theorized during a workshop on social media at the 2011 Block by Block Community News Summit on Friday. Whether they’re Facebook fanatics or Twitter fiends, however, many news consumers use some kind of social networking platform. And those networks can—in Williams’ words—serve as a “gateway drug” to audience engagement for locally … Read entire article »