Digiwatchdog » Entries tagged with "donations"
You Have to Give a Little to Get a Little: How to show supporters you care
Over the last few weeks, we’ve been blogging more and more frequently about our work for the Chicago Reporter. We’ve covered how we’re approaching logo redesign, attracting foundation support, SEO best practices and a new social media plan. (And don’t forget to check out our white paper on what’s working for watchdog news organizations). This week I will expand on the article about attracting foundation money by explaining our approach to attracting another important supporter: the reader. For news organization, a key component to sustainability is the increasing need to corral smaller donations. But how do you do it? Of course, there’s no single answer, but here are a couple of suggestions based on the research we’ve done so far: (1) Language plays a huge role. The language you use to attract individuals will, in many instances, … Read entire article »
Filed under: Sustainability
Sneak Peek at The Chicago Reporter’s Revenue Plan
We’re not ready to completely lift the veil on how we’re going to boost The Chicago Reporter’s revenue, but we’ve been discussing the issue for the past few weeks. In lieu of a plan détailé, here are three main strategy points we are working from: 1) Diversification This is one of the few buzzwords in the English language to actually have some meat behind it. The consensus among experts is that for non-profit news organizations, it simply will not cut it to rely on a handful of foundation “sugar daddies.” For one thing, they are themselves low on sugar. But they’ve also become much more conscious of impact and return on investment. Because there are fewer readily available impact metrics for journalism, foundations want to know they aren’t the only ones on … Read entire article »
Filed under: Media business, Sustainability