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Digiwatchdog » Entries tagged with "Margaret Freivogel"

A good reputation goes a long way: Attracting and keeping readers with quality content

At the Street Fight Summit this week in New York, GoLocal co-founder Josh Fenton explained how his local digital media start-up took off and made itself stand out from the crowd: quality content, social media and breaking news. GoLocal, which got its start in Providence last year, aims to produce better news stories in less time and for less money than newspapers, according to Fenton. Although The Chicago Reporter, with its focus on thoroughly analyzed stories, probably wouldn’t go in for Fenton’s fast news philosophy, building a reputation based on quality content is definitely a concept that could carry over. Thoughtful and accurate articles seem to attract readers and keep them coming back. It doesn’t hurt when it comes to getting donations either, as I learned from my industry research interview with … Read entire article »

Filed under: Audience Engagement

The St. Louis Beacon publishes online but connects with readers offline

The St. Louis Beacon publishes online but connects with readers offline

For local non-profit news organizations, figuring out how to capture and keep an audience of interested readers can prove challenging. The Digiwatchdog team conducted some research in the past couple of weeks to figure out ways that the Chicago Reporter can attract more readers. One source for ideas is the St. Louis Beacon, an online-only publication that aims to give readers news that matters and a place to thoughtfully discuss it, according to the site’s mission … Read entire article »

Filed under: Audience Engagement, Watchdog profile