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Google saving news business one experiment at a time

Google saving news business one experiment at a time

Judged solely by the three stories we’ve published about Google–two on analytics and the other on the ‘standout’ search tag–it’s clear that the presentiments expressed in last year’s Atlantic cover story (that Google was trying to save the news biz) were right on target. And it appears that Google’s efforts are far from over. On Friday Nieman Journalism Lab reported that Google is flirting with new ways for users to access content. They discovered that, when clicking on a link … Read entire article »

Filed under: Advertising, Sustainability

10 tips for usability

10 tips for usability

Usability is the cornerstone of a successful website. Your site might have excellent reporters producing important content, but if users have trouble finding it or are confused by the structure of your site, all of that effort could be in vain. Here are our top 10 tips for usability: 1. Know your audience. What are their needs and priorities when they enter your site? Every decision you make about the design and organization of your site should relate … Read entire article »

Filed under: Web development