Digiwatchdog » Entries tagged with "Star Tribune"
MinnPost wants to be known for good news, not free news
Mission statements and branding play crucial roles for non-profit news companies as they chart their paths toward sustainability. Every type of business eventually reaches a point where mission and practice need to be reconciled, but sites such as MinnPost also rely on reputation among current and potential readers to grow. MinnPost CEO and Editor Joel Kramer stated in no uncertain terms last week, that “all free all the time” is not a part of the identity he wants to see attached to the site. Kramer asserted his perspective in response to a reader question, which noted the Star Tribune’s recently announced plans to start charging some readers to access their content on the Web. The letter asked whether or not MinnPost would try to capitalize on its free nature in light … Read entire article »
Filed under: Investigative journalism, Media business
The new newsroom has no new?
Digital first is becoming a battle cry in today’s newsrooms, according to John Paxton, CEO of the Journal Register Company – one of the largest newspaper companies in the United States. Blogger and founder of the Star Tribune Steve Yelvington talked about how to do ‘digital first’ the right way. He talks about the chief differences between print and web, as well as the major initiatives to achieve audience engagement. With real time journalism, however, you’re behind before you started. When news hits, the internet provides the opportunity to respond instantly and build conversations. But just how long does it take before the news becomes stale? And just how many publications are trying to beat you to the punch? Mere seconds can put you behind a competitor on the web. And seeming new … Read entire article »
Filed under: Web development