Digiwatchdog » Entries tagged with "Twitter"
Can journalists have opinions?
In the wake of the firing of two journalists over their involvement with the Occupy Wall Street protests in New York City, the opinions of journalists (and whether or not it is appropriate for them to exist/be expressed) are everywhere in the news. This afternoon, the Associated Press updated their Twitter rules for their employees, and they are among the toughest in the business. Even NPR, which has revealed itself as a fairly harsh judge of opinionated employees, doesn’t have such intense requirements. Poynter reported that the AP is requiring their journalists to keep opinions out of their tweets and retweets now—specifically: “Retweets, like tweets, should not be written in a way that looks like you’re expressing a personal opinion on the issues of the day.” They’ve also outlawed the use of disclaimers like … Read entire article »
Filed under: Media business
Twitter tests new ‘top people’ and ‘top news’ search results
Twitter is testing ‘top news’ and ‘top people’ feature that appear in a highlighted box above regular search results. When people search for keywords on Twitter, the ‘top news’ will show a headline, teaser text, thumbnail image and direct link to a popular story on that subject. And then, ‘top people’ will highlight Twitter users with the strongest followings. The feature has only been tested with a few users, but seems like a significant change if … Read entire article »
Filed under: Advertising, Audience Engagement, Public news consumption, Social media
Why SEO-friendly content is important
Not all that many decades ago, headlines and spoken word-of-mouth mentions were a newspaper’s best marketing tools. In the competitive online landscape, however, getting articles in front of the readers who want to read them inevitably involves optimizing content for Google. Some journalists may not like to think about themselves as marketers during the writing or editing process, but new research released by the online news content agency Brafton in the form of a handy … Read entire article »
Filed under: Public news consumption, Social media
Study concludes more money doesn’t mean more social media activity for non-profits
The Digiwatchdog team has made social media a top priority as we go about rethinking The Chicago Reporter‘s digital strategy to draw in more readers. However, funding is also one of our concerns as we develop a plan for engaging a new audience. Do you need a big budget to foster an active and effective social media presence? According to a study instigated by Craigslist founder Craig Newmark, the answer is no. Newmark’s organization craigconnects compared … Read entire article »
Filed under: Metrics, Social media
Connecting through social media: Engaging audiences with Twitter and Facebook
Facebook and Twitter are like cats and dogs. Most people favor one or the other. That’s what Lisa Williams, CEO and founder of Placeblogger.com, theorized during a workshop on social media at the 2011 Block by Block Community News Summit on Friday. Whether they’re Facebook fanatics or Twitter fiends, however, many news consumers use some kind of social networking platform. And those networks can—in Williams’ words—serve as a “gateway drug” to audience engagement for locally … Read entire article »
Filed under: Public news consumption, Social media