There is a fairly widespread misconception that incentive marketing company involves some kind of nefarious scheme to get the customer to buy something. In fact, a large percentage of people believe incentivized marketing simply refers to when businesses give away something for free.
This idea is an attractive one, but there is no way to tie up all the potential opportunities for enticing proposition. What we are referring to is any form of marketing that makes the prospect feel like they need to act on your offer, as opposed to "buying" something. This means that incentives need to be carefully designed, and should be handled properly.
The point of an incentive is to make you want to perform your job. If you've ever looked at free samples and coupons, you've seen a number of enticements for the consumer to purchase. This includes coupons, free product samples, free offers, free shipping, and even e-books. Each of these has its place, but they all have the same function: make you want to do something for someone else.
For example, you might be given coupons for a particular product, which would encourage you to try it out. A free sample of a product might also encourage you to try it out, although the sample may be of low quality and the results may not be anything special.
Once you've made someone want to buy, the rest of the program's audience can start to share in the rewards. Now you have something that you want to buy – or you can give it away for free.
Often the incentives are placed in an area that's well known to the audience, where the subject matter would be unlikely to be completely covered by advertisements. Perhaps a well-known bakery has an incentive placed in the center of the cake aisle. This would encourage you to go there, which would give you a tasty treat.
Even promotional bags are usually included in an incentive. These provide a brand with an easy way to get your name out there and promote their product.
Another interesting tactic for incentivized marketing is giving the customer something of value for a year of membership. A paid membership site will be a great way to generate interest, and the consumer will have to use the service for at least a year before they pay anything. The service is free to use after the first year, and the additional value is less expensive than advertising, so they often offer it as an incentive.
While an option for an incentive marketing company might be tied to a service, it is usually tied to a service that the product would help people do. That is, it is not used to tempt the customer to buy the product, but to motivate them to perform the service.
The same thing can be true of services like article writing. If you provide something that will benefit the reader with information that relates to the product, they will pay you to write the articles, which you can then publish for others to see.
It's important to recognize that incentives can be used in a variety of ways, but the key is to create your own values and use those to inspire your audience. You want to get them to buy a product, but also to act in a way that helps the organization that you're working for.
When you think about it, incentives are the perfect way to get the same effect without any strings attached. Remember that a potential customer will do almost anything that they can to get what they want, and if you can use incentives to get their attention, you have a winning situation.